Curator: Taylor Williams
Designer: Ran Zheng
Afterimage Museum presents historical motion picture devices,sequential images, and installation art. Every six months, Afterimage Museum commissions a team of writers, artists, and directors to produce a visual story that unfolds in space. All artworks in the museum will be transformed into frames that can be applied to a historical method of making motion pictures. The artworks also become sequential images and an installation. Afterimage Museum uses timelines and space to let visitors become part of the story and enjoy a memorable visual journey.
This is an Imaginary Museum project. My museum topic was an afterimage museum; it presented historical motion pictures, sequential images, and installation art. I designed the logo which was drawn in a square grid and has multiple logos based on different content. For example, I created an after-taste cafe and an after-thought store. Because this museum was about motion images and animation, I created a concept blending a timeline and sequential storytelling. Each ticket carried one static frame selected from the exhibition, and each recipient of a ticket would hold a different image of the frame from the story. Also in the exhibition, there was time signage on the wall, which showed the specific, minuscule details of the story. Visitors were able to follow the timeline and watch the sequential tale unfold. Additionally, I also used this timeline concept for the outdoor advertisements. It allowed our surroundings to become part of the afterimage museum.